The patient you already have is worth 5x the one you're trying to acquire.
Ruby turns one-time visits into lifetime patients. Automated follow-ups, recall campaigns, cross-service recommendations, and re-engagement sequences — all running while you focus on care.
You're spending to acquire patients you'll never see again
Two-thirds of new patients never return after their first visit.
Average cost to acquire a single new patient through marketing.
Most patients visit just once before disappearing from your practice.
Without a retention system, past patients generate zero referrals.
From first visit to lifetime patient
Patient completes their first appointment. Ruby begins the retention sequence.
"How are you feeling after your visit? Here are your care instructions and our direct line."
Automated recall based on treatment type: cleaning, check-up, follow-up, or lab review.
Ruby identifies adjacent services the patient may need based on their profile and visit history.
Personalized birthday message with a special offer or wellness reminder. Keeps your practice top of mind.
For patients who haven't visited in 12+ months: a warm, personalized outreach to bring them back.
The right message at the right moment
Ruby monitors patient profiles and external signals to trigger perfectly timed outreach — no manual work required.
Recall Due Dates
Automatic scheduling outreach when a patient is due for a follow-up, cleaning, annual exam, or booster.
Birthday & Anniversary
Personalized messages on birthdays and patient anniversaries with your practice. Includes wellness reminders.
Seasonal Services
Flu shots in fall, allergy season prep in spring, skin checks in summer. Ruby sends the right message at the right time.
Life Events
New baby, insurance change, relocation nearby — Ruby detects life events that create healthcare needs and reaches out.
Every patient has needs they haven't told you about
Ruby analyzes visit history, patient demographics, and treatment patterns to identify and recommend services across your practice.
Before Ruby vs. after Ruby
Before Ruby
After Ruby
Your patients want to come back.
Ruby makes sure they do.
Stop spending $200 to acquire patients you'll never see again. Ruby turns every first visit into a relationship that lasts years.